Titus: Magic Portal AR

The Most Innovative HVAC Company. Sector 5 Digital created a highly Augmented Reality experience for AHR 2019, the world’s largest marketplace for HVACR.

Challenge

To portray the benefits of Titus products at AHR 2019 through a hands-on learning tool that allows further engagement with the audience.

Solution

Titus challenged Sector5 to develop a highly engaging and product-focused experience that leverages the power of Augmented Reality for AHR 2019 and beyond. Vital to capture the audience and customers, while providing an overview of each product that highlights how Titus challenges the status quo.

Results

Using the new 12.9″ iPads, Titus and Sector5 Digital linked together to venture into the HVAC industry and showcase how Titus has always been on the forefront of innovation. The Titus Magic Portal AR application allowed for users to get a deeper understanding of Titus’ products capabilities while seeing it in an actual office scenario.

Citation Longitude VR

Taking Textron Aviation’s marketing to new heights

Challenge

Introduce the public to Textron Aviation’s first entry into the super-mid sized category, the Cessna Citation Longitude.

Demo flights and full-scale build-outs are expensive. Cessna needed a way to cost-effectively demo the aircraft and its many customization options, to a wide audience. The goal being to create waves and get a share of this already competitive category.

Solution

We created a virtual reality experience that allowed users to take a flight from New York to Paris, and explore the many color and configuration options available. We leveraged the HTC Vive in tandem with an actual seat from the aircraft to make a 1:1 experience. Noise cancelling headphones allowed users to compare the cabin noise level of the Longitude to its main competitors. This multi-sensory approach immersed users at a deep and memorable level.

Results

The Citation Longitude debuted at NBAA 2017 in a big way. The combination of Virtual Reality alongside the static demo aircraft made for a powerful selling tool, peaking the interest of many prospective buyers. Soon after NBAA, Textron Aviation took the experience on a 50 city road tour as well as a tour of the Asia-Pacific region. Due to the success of these deployments, a mobile version of the experience was created to assist the travelling sales force.

Cessna Citation Longitude Virtual Reality Marketing

Sector 5 Digital created a VR experience to help market Textron Aviation’s newest private jet, the Citation Longitude. In this video you’ll see how we used HTC VIVE to deliver critical information, impossible to experience using other media.