Halliburton Landmark wanted to establish their leadership in digital transformation for Exploration & Production operations by hosting a one-of-a-kind product announcement. The goal was to break-through the traditional webinar clutter and provide engaging content to generate product interest. No more “Death by PowerPoint”.

Over 1,700 unique users registered for the event, and 43% of registered users viewed the online experience live. Post event survey participants rated the special event a 4.5 out of 5, and 4.6 out of 5 in Innovation. Based on this success, Halliburton Landmark did a series of similar virtual experiences with Sector 5 Digital in 2021.

Sector 5 Digital created a captivating experience to announce Halliburton Landmark’s newest DWO offering and delivered it through a seamless online streaming experience. The virtual event allowed Halliburton Landmark’s worldwide customer base to learn about product offerings and easily view demos, which also helped increase lead generation.