Sector 5 Digital partners with Innovative Architecture firm Gensler to create an Immersive Experience for Walmart’s new Business Campus in Bentonville


NEW YORK, NY / ACCESSWIRE / March 5th, 2024 / Sector 5 Digital (“S5D”), a wholly owned subsidiary of The Glimpse Group Inc. (“Glimpse”), and a leader in developing immersive experiences, collaborated with innovative Architecture and Design firm Gensler to create an Augmented Reality (“AR”) visualization of Walmart’s new 350-acre campus in Bentonville, Arkansas. The launch of this groundbreaking experience took place in January 2024 at the Walton Family Whole Health and Fitness, marking the opening of the first building on the campus.

The immersive experience includes various “lenses” allowing visitors to witness the new Home Office coming to life through webAR technology. Campus visitors get an exciting glimpse into the future and learn about the environmental and cultural impact of the campus on the surrounding neighborhoods.

S5D’s General Manager, Sam Losar, commented: “S5D continues to partner with some of world’s largest brands and companies to leverage the power of immersive technologies. In this project, the immersive experience not only brings the business campus to life but also provides visitors with a dynamic and interactive journey through our state-of-the-art AR navigation system, photo realistic content and interactive 360-degree content”.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at, on X (formerly known as Twitter) at, and on LinkedIn at

About Gensler

Gensler is an innovative architecture, design, and planning firm with 53 locations and more than 7,000 professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 4,000 clients across more than 29 practice areas spanning the work, lifestyle, community, and health sectors. We are guided by our mission to create a better world through the power of design, and the source of our strength is our people. By leveraging our diversity of ideas, our research and innovation, our shared values, and our One-Firm Firm culture, we are working seamlessly as a borderless firm in 140 countries and making the greatest impact on our communities as we continue to tackle the world’s challenges.

About Sector 5 Digital

Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, entertainment, visualization and simulation. The company has an in-house studio developing immersive experiences through Virtual Reality (VR), Augmented Reality (AR), 3D modeling and animation, film & video production, interactive game technology and more. For more information on Sector 5 Digital, please visit

Sector 5 Digital (S5D) Contact:

Sam Losar

General Manager

Sector 5 Digital

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