American Airlines HQ Campus Visualizations

American Airlines HQ campus visualizations

Sector 5 Digital created first-of-its-kind data visualizations for American Airlines that highlighted key performance indexes across a variety of different design concepts.


  • American Airlines challenged Sector 5 Digital to develop visually impactful content that created “WOW” moments for AA employees, guests and customers at AA’s new campus headquarters.
  • The execution of the content needed to instill AA employees with inspiration and pride while helping them realize their individual value and impact to the overall American Airlines family.


  • S5D created six different floor-to-ceiling visual experiences that highlighted different aspects of American’s business on the large video walls in each building at AA’s new worldwide headquarters.
  • Using real-time data from various AA departments, we brought monotonous data to life – everything from flight delays to arriving and departing AA customers.  


  • Anchored across four different elevator banks and the main entrance lobby at American’s new campus, S5D brought new ways to visualize AA’s real-time data for their employees, customers and guests.
  • This resulted in more employee awareness of their impact on American Airlines’ business and increased overall pride in internal American Airlines’ culture.
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