BELL INNOVATION WALL
Using an interactive screen, allow users to explore Bell’s rich history of innovation and flight.
Challenge
Engage visitors at events, tradeshows, and in Bell headquarters while educating them on Bell’s History. A traditional timeline is old and outdated. We need to revitalize what a timeline is and how it works, adding in some form of interaction and entertainment. Not only is the timeline itself important, but allowing Bell employees to update the timeline quickly and efficiently is a key hurdle to overcome.
Solution
An interactive timeline allows Bell to showcase there history using an interactive experience where the visitor can discover milestones. These are built on 4 80″ touchscreens, lined up one after another horizontally. It acts as one large animated timeline or 4 individual timelines. Each one responds to user input on the screen itself and will allow for anyone that engages with the experience to see images, videos, and text articles relating to events over Bell’s past. Bell employees are able to drag and drop in new files as they wish to add or augment the content.
Results
Showcased at Heli-Expo, the interactive timeline allowed Bell to be seen utilizing technology to visualize their rich past in an innovative way. Visitors can discover the backbone of Bell’s history and browse relevant media. Bell employees have found the CMS to be easy to use and maintain moving forward.
