We need a way to showcase the capabilities of the unmanned V247, but in a way that is more meaningful than a typical presentation or still images. The user needs to be able to clearly understand the offerings of this aircraft, while spending less that 10 minutes learning about them. Lastly, allow this drone to be seen by potential clients in areas where a full mockup can’t fit or isn’t allowed due to security constraints.
We built a new VR experience highlighting the capabilities of the V247. While building this out, we created a suite of options for Bell to choose from one home page. This allowed the client to have multiple experiences that each talk to a different selling point or aircraft and queue any of them up immediately based on where conversations went with potential buyers. Some of the applications that we build scenarios for include tactical distribution of assets and drone reconnaissance. With the ability to control the pacing of your educational experience, a user can spend as little as 2 minutes and still come away with key learnings intended by the VR experience.
The suite was a success and led to the purchase and deployment of many more Vive kits across the United States and internationally. Not only was this used as a key ice breaker for more rigid military conversations, but is frequently used today to quickly cut through a long presentation and get right into the meat of what this aircraft can offer that others simply cannot. This has also been repurposed into a classroom style learning tool, where and entire audience can watch this experience in 3D together.