Using assets previously created for marketing stills combined with new models, S5D created an interactive 360 tour of American Airlines cabins and Flagship Dining area able to be viewed on the GearVR. Once the Oculus Go released, the VR experience was rebuilt for that platform within days. There are now over 250 headsets with their sales team across the world and demand for this experience has grown exponentially since release. As more sales are linked directly to the ROI of this experience for American Airlines, concrete benefits for investing in virtual reality are being seen.