Recently, our Galderma Interactive Anatomy (GIA) VR experience placed Platinum in the “Virtual, Augmented or Mixed Reality” category! Sector 5 Digital competed against over 6,500 entries from throughout the United States, Canada, and dozens of other countries in the Hermes Creative Awards 2020 competition. The Platinum award is the highest level of recognition and is only given to entries that receive scores between 90-100 points.
Sector 5 Digital partnered with Galderma to create GIA, the Galderma Interactive Anatomy, a motion-based Virtual-Reality (VR) experience designed to educate the Galderma Aesthetics Injector Network (GAIN) on the foundations of facial anatomy to help their trainees understand where their products should be injected, based on each patient’s natural anatomy, in order to experience the safest and most natural outcomes.
The VR experience utilized the HTC Vive Cosmos headset and a motion-based platform with two degrees of freedom (DOF) to take trainees on a virtual journey in which they are able to microscopically explore GIA’s face.
The immersion makes for a memorable experience, helping the participants to apply what they’ve learned much quicker than previous training methods and better retain the information afterwards.
For a more detailed description, click here to check out our case study.
About the Hermes Creative Awards
Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
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